Instant Karma: 
The Beatles / E&B connection

 


Emack & Bolio's 1973, Chevy Moosemobile, the back panel of which now resides at the shop in the Hard Rock Hotel, Orlando, FL. The inspiration for the Moosemobile originated from Ken Kesey and the Merry Pranksters' psychedelic bus in the 1960s. The Moosemobile was used at charitable events, to give away ice cream, and for E&B store promotions.

 
 
 
 
On the left are two seats from The Beatles' Magical Mystery Tour Bus alongside the driver's seat from the Moosemobile that are on display at the HRH. Paul McCartney's book, Many Years From Now, cites Kesey as a key influence on his psychedelic Magical Mystery Tour and its' famous bus.
 
 
  



 
Red Hot Chili Pepper Chad Smith (l), Emack & Bolio's Bob Rook and Deep Purple's Glenn Hughes (r) kicking back in the magical seats.
 
  

Jarrad Rook and Sid Bernstein

E&B owner Jarrad Rook along with music legend Sid Bernstein, the man who brought The Beatles to America, enjoy a cool ice cream break in NYC. Sid is a regular at the Upper East Side E&B shop.

 
 

  

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