Cow Parade
 

Boston Police Report:

Cow-ardly Behavior

On Tuesday, June 6 at 9:27 am, District Four officers responded to a report of a stolen cow at the intersection of Newbury and Hereford Streets.  The victim and his herd of multicolored fiberglass friends were installed around the city to raise moolah for The Jimmy Fund.  En route to the scene the officers skimmed the area and found the bovine victim leaning against a tree.  The animal sustained minor injuries as a result of this cow tipping incident but will be treated and returned to his post.

A Jimmy Fund representative gave the officers the whole story. She had received a call from someone at Emack and Bolio's who said that their livestock was no longer grazing in front of the store.  Sources said there was initially a fear that the cow was on strike as he didn't like his brethren's milky goodness being turned into a mere snack.  That rumor was moot, however, once investigators learned that the cow in question has a very practical view on ice cream: at least his colleagues aren't being turned into hamburger.

An excerpt from the Police Report by Jennifer L. Maiola, June 17, 2006

 

                                       
 

 

The Cosmic Cow, born in Brookline and bred on ice cream

Thursday, June 22, 2006

Bob Rook, Brookline Ice Cream aficionado and founder of Emack and Bolio's, and Brookline artist Michael Cucurullo have teamed up to participate in the Jimmy Fund's Cow Parade fund-raising program.

The Cow Parade is an international program that teams up artists with sponsors to transform life-size fiberglass cows into works of art. The cows are then exhibited throughout the host city as environmental art. Emack and Bolio's donated $5,000 to the charity in exchange for use of a cow. The cow was then placed in the front window of the Emack and Bolio's Washington Square location while artist Cucurullo slowly turned the white bovine into a colorful kaleidoscope of Emack-inspired imagery, including cosmic ice cream; rock 'n' roll; and banana bunches draped over the horns.

The cow took more than a month to produce and involved contributions by the artist's wife, Carmela, and his two daughters, Giulia and Paola. "We wanted to create a 1960s style happening in the shop, an atmosphere where people could interact with the artist, and see the progress as it neared completion," said Rook.

"This type of project is a perfect complement to the unorthodox nature of my work," said Michael Cucurullo. "My entire career is based on re-interpreting existing situations into new expressions."

The Cosmic Cow left Washington Square on May 30 to join the rest of the Jimmy Fund herd of some 100-plus cows. It will sit in front of the Emack and Bolio's Newbury Street location all summer long before being auctioned off in September. Auction proceeds benefit the Jimmy Fund.

Michael Cucurullo is a principal at the Brookline design studio of Teplow Cucurullo Communications, an international branding and idea development firm with studio locations in Holland and Italy. Teplow Cucurullo was also responsible for the Brookline 300 event graphics that appeared throughout the town.



                                       

                                  

Previous                                                                   Next